what archetype is your brand?

The Creator archetype values innovation, creativity, and authenticity. Creator brands are seen as visionaries and innovators, dedicated to creating things of enduring value. They attract those who appreciate artistry, innovation, and the power of imagination. Apple, known for its innovative products and aesthetic design, and Lego, fostering creativity and play, are prime examples of the Creator archetype.

The Lover archetype is all about passion, connection, and sensory pleasure. Lover brands focus on creating intimate bonds with their audience, offering products or services that enhance attractiveness and desirability. They promise an experience of beauty, love, and intimacy. Chanel, with its luxurious and elegant offerings, and Victoria's Secret, highlighting allure and romance, epitomize the Lover archetype.

The Hero archetype stands for courage, perseverance, and triumph over adversity. Hero brands inspire their audience to overcome challenges and aspire to higher ideals, often through narratives of victory and resilience. They appeal to those with a strong sense of justice and a desire to make a difference. Nike, with its empowering "Just Do It" slogan, and Under Armour, promoting strength and determination, are quintessential Hero brands.

The Explorer archetype embodies freedom, adventure, and the thrill of discovery. Brands aligned with the Explorer seek to break new ground, offering products or services that encourage customers to live boldly and explore the unknown. They resonate with those who prefer authenticity and experiences over possessions. Notable examples include The North Face, which inspires outdoor exploration, and Jeep, a brand that promises adventure and liberation.

The Magician archetype symbolizes transformation, imagination, and the realization of potential. Brands that embrace the Magician archetype focus on turning visions into reality, offering transformative experiences that promise a better future. They captivate those who seek wonder and possibilities beyond the ordinary. Disney, creating magical experiences for all ages, and Tesla, revolutionizing the automotive and energy industries with its innovative technologies, are iconic examples of Magician brands.